Is it possible to encapsulate exactly what marketing is in a single sentence? It is.
In fact, what I’m about to reveal to you will enable you to join any industry you choose, charge more than everyone else and have their customers moving to you in droves.
If you're not in the USA or UK you can get a copy on Amazon in your country.
Constantly cutting prices is a race to the bottom for any business because the business that can spend the most to acquire a customer wins. Therefore, the business that is always cutting prices can’t win.
What you’re about to learn will enable you to bring so much value to any customer you serve that you can charge them more money than anyone else, and they will be happy to pay you for it.
If you have a room full of customers willing to pay $2000 for your product or service, approximately 20% of those in the room will actually be willing to pay $10,000 for a premium version of your product or service. Find out how to get paid 5 times more inside this book.
If you want help with marketing your own business, then we offer a coaching service for just £1000 per month that gets you a one-hour session per month with one of our business strategy experts.
This service is limited to 20 customers because Mike likes to attend as many of the strategy calls, helping as many of the businesses as possible himself. If you apply and are successful, then you will be added to the waiting list for the next available spot.
To qualify for a spot in our coaching program and to make sure we can help you, your business must be doing a minimum of $500,000 a year and you must commit for a minimum of 12 months.